The Emotions Encoded in the Emblem

Our Concept

We adopt its original “Biodiversity Patterns” design to create opportunities for people to feel a connection with biodiversity.

About the logo

The beautiful emblems represent endangered species listed on the International Union for Conservation of Nature (IUCN) Red List and serve as significant motifs representing the brand.

Among them are the Quetzal, known as the world’s most beautiful bird, found in Costa Rica, the Oryx, which inspired the unicorn, the Asian Elephant, the Hawksbill Sea Turtle, the Lesser Antillean Iguana, the Elkhorn Coral, the Hoshi-ansu Bamboo, and at the center, the Mexican Orange Beauty Tarantula.

Spiders are said to evoke fear in many people, but they are essential creatures in biodiversity. Therefore, we deliberately placed the tarantula at the center, symbolizing its importance.

Apparel Concept