CLASS EARTH runs the “Earth Saver Project,” where children and adults alike can become “Earth Savers” who protect our planet,
and the “Endangered Series,” delivering Japanese teas and rice on the verge of disappearing.
Through these two businesses, we work toward Nature Positive — the recovery of biodiversity.
EARTH SAVER PROJECT
Learn, experience, choose.
CLASS EARTH has created nine gateways for children and adults alike to become Earth Savers.
A bilingual Japanese–English picture book about the crisis facing wildlife and the courage to protect the Earth.
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Broadcast on NHK E-TV from September 2025, with every episode also available on YouTube.
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From learning English to saving the Earth in English: an online program where children discuss the environment with the world.
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An AI-powered app that identifies the animals and plants you meet at zoos, aquariums and botanical gardens, building your own field guide.
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Nature walks, screenings and workshops for families. Earth Saver events are held across Japan.
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The “world’s cutest farm of the future,” exhibiting at the 2027 International Horticultural Expo, where child attendants welcome visitors from around the world.
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100% domestic woody-biomass electricity. Simply switching your power supply supports forests and children’s learning.
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A vending machine you can learn from, featuring species from the local Red List. Every drink you choose introduces you to local nature.
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Created with Akashi School Uniform Company, a 150-year-old uniform maker, turning everyday uniforms into lessons on biodiversity.
Learn moreENDANGERED SERIES
Varieties with only a handful of growers left, or that have become difficult to cultivate. We offer endangered Japanese teas and rice: additive-free, fair trade and made in Japan.
Part of the proceeds supports nature education for children through the Earth Saver Project and donations to conservation organizations.
Ishizuchi Kurocha, Batabata-cha, Kamairi Bancha
The legendary “Kamenoo” variety
COMING SOON
COMING SOON
100,000杯
Served at Expo 2025 Osaka, Kansai
★
Selected for Sustainable★Selection 2024
Earth Saver
Part of sales supports children’s nature education
ART PROJECT
Bonsai, cared for over a century, is a symbol of sustainability. Through bonsai paintings on our endangered tea bags, we share Japanese culture with the world.
View works →CLASS EARTH’s business purpose is Nature Positive (biodiversity restoration) , and since ecosystem conservation is a global issue, we donate to both environmental conservation activities in our own country, Japan, and also around the world.
Biodiversity restoration (Nature Positive), Sustainable Development Goals (SDGs)
To achieve the above goals set by the United Nations, we will work with all stakeholders to create a virtuous cycle of environment, social, and economic development , with education as the core of our efforts.
Yearning for biodiversity conservation.
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Leaving a Sustainable Future for Our Children
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To a planet where children can dream.
Morearrow_forwardCLASS EARTH obtained the B Corp Certification, an accreditation for companies demonstrating high standards of social and environmental responsibility, in November 2024.
MORE INFORMATION
Topics on SDGs, Nature Positive, and more
The Osaka-Kansai Expo will open on April 13, 2025.
As a staff member, I have been involved in activities for the past two years, but I have concerns regarding the sustainability aspects of the Expo.
The maximum score is 200, with a pass line of 80; the median score for general companies is 50.9.
After facing the questions one by one, CLASS EARTH was approved with a score of 126.1 as a result.
On December 11, 2023, during the United Nations Climate Change Conference COP28, the latest list of endangered wildlife, the “IUCN Red List,” was announced. Do you happen to know the number of endangered species in Japan?
The “30 by 30” goal, which became an international commitment at the G7 Summit in 2021 along with Nature Positive, is to target 30% each of land and sea for conservation by 2030.
about Nature Positive
Project WILD Japan Representative Coordinator, General Manager, Environmental Education Promotion Office, Development and Research Department, The Park Foundation
Representative Director of Tajima Group
Representative Director and CEO of Biome, Inc.
Professor and Dean, Faculty of Creative Engineering, Kagawa University
Supporters shared their thoughts on Class Earth
継承Inheritance
Earth is a rare planet that satisfies the four conditions for life to exist: oceans, magnetic field, oxygen, and ozone layer.
The “life form” inherited from 3.8 billion years ago has been mutating and fostering, and life has been passed down through the generations.
We humans, born only 5 million years ago, stand at the top of the ecosystem and are foolishly about to cause the first great human extinction.
The dark blue color reflects our hope that we will respect our responsibility to inherit life and nurture a spirit of compassion for nature and other living creatures.
It is also the color of the sea, the sky, and the earth’s most important resources.
探究Inquiry
After World War II, humans, placing too much importance on economic development, destroyed the environment and ecosystems to the point where natural recovery was impossible.
To restore the ecosystem, we humans, as homo sapiens, Latin for “smart humans”, the only uniquely intelligent species, must learn and act.
The “respect for beautiful things,” which other creatures may not have, also fosters compassion for nature and others.
Through our own experiences, we focus on unknown things and explore them widely and deeply.
These are the colors that we hope will foster a spirit of curiosity.
This sophisticated new color between gray and beige is perhaps the most special of all earth colors.
It is also the color of the earth, the starting point of the food chain.
The goal of halting and restoring biodiversity loss by 2030, agreed upon at the G7 Summit in June 2021.
In order to fulfill the international commitment to conserve and protect at least 30% of the world’s land and sea areas (30 by 30), Japan has also been emphasizing the conservation of ecosystem of OECM, Other Effective area-based Conservation Measures.
Biodiversity and Climate Change are the Two Big Pillars of the SDGs.
In recent years, detailed indicators for carbon neutrality have been established and the movement of countries has accelerated, and companies in Japan are also moving toward 2050.
However, biodiversity conservation is still in the process of developing specific indicators, and only few companies have incorporated nature positivity into their management indicators.
Those who own CLASS EARTH items are the ones who have opened the door to contribute to Nature Positive.
We are working on organizing regular parties and preparing a membership-based salon as platforms for information exchange and networking to incorporate biodiversity recovery into the economy and society.
