CLASS EARTH, with a mindset of “benefits for all three sides,” will formulate a stakeholder list and utilize opinions and advice from all quarters in management and business decisions in order to achieve a sustainable state for the earth (local communities and the environment), people involved (employees, customers, and business partners), and ourselves as a company. We will use the opinions and advice of all parties in making management and business decisions.
We define “sustainable state” as a state in which the environment, society, and the economy are in a virtuous cycle without bias.
What is important to CLASS EARTH’s business operations
For the Earth
It has been 4.6 billion years since you were born in the universe.
It has been 3.6 billion years since the first creature was born in the sea.
It has been 5 million years since the human race was born.
The mass extinction crisis that we are facing now is attributed to only 100 years of economic and social development.
Creatures, including human beings, should have been able to coexist with you for a long time.
We will rethink our lifestyle, create innovative technologies, and explore the path of symbiosis.
For Social
We believe that education is the best way to solve all social problems.
We agree with UNESCO that of the 17 SDGs, “4 Education” underpins all other goals.
In particular, we would like to contribute to Nature Positive and the SDGs by focusing on educating children, who will be responsible for the future economy and society, and leaders to create impact on pressing issues.
Details
- Create products that embody Nature Positive
- Make decisions based on the opinions of environmental experts in each region
- Utilize thinned coniferous forests and other materials that contribute to green carbon emissions
- Initiatives to reduce CO2 emissions
- Make business decisions that do not affect not only Japan but also other parts of the world
For our team
For Our Customers
- No mass production and mass disposal
→We are sorry to keep you waiting.
But it is the biggest challenge underlying the apparel industry. - Providing products and services that are Nature Positive and SDGs-learning
→Sorry for the long sentence.
But I want to convey to as many people as possible that this is an urgent issue and that there are opportunities left. - Ensuring transparency including supply chain
→Sorry it is still semi-transparent.
But we promise to increase transparency every year as we are striving to change the culture of information disclosure that must be overcome when manufacturing products in Japan. - Provision of compensated products that can be used for a long period of time
→Sorry for the high price.
But we will only produce products that people will purchase with the intention of cherishing them for a lifetime. - Communicate Nature Positive’s concrete measures through our official website and events.
→We apologize unclear about our company
But we are willing to go through any hardships to promote Nature Positive.
To Our Employees
- Continue to learn and see each other grow
- Always measure our contribution to the bright future of our children.
- Respect each lifestyle and recognize all ways of working.
- Make business decisions to only do work that is socially meaningful.
- Create an environment in which executives and employees can talk to each other about anything.
To Our Business Partners
- Fair Trade Commitment
- Establishing a system that eliminates the use of unfair trade
- Pursue value together, not price
- Not satisfied with the term “environmentally friendly,” we aim to improve the natural environment.
- Fostering a transparency disclosure policy
Stakeholder Engagement Mechanisms and Outcomes
Local Community
＜Opportunities for engagement＞
Procurement through NGOs
＜Case Studies＞
Research on initiatives to actively use conifer thinnings in forest areas that should normally be broadleaf forests, and use of paper made from rice straw from the migratory sites of Butastur indicus, a bird of prey.Active use of FSC(Forest Stewardship Council) certified paper.
Customers
＜Opportunities for engagement＞
・Customer Support
・Partner Contact
＜Case Studies＞
Provided 10-year repair warranty.
Providing information through SNS and Nature Positive Journal on the official website.
Business Partners
<Opportunities for engagement＞
Discussions with our production partners in Japan on a more transparent sustainability strategy
＜Case Studies＞
Experiments on using 100% organic cotton in production methods utilizing traditional Japanese industry.
Discussions on efforts to obtain international sustainability certification.
Employees
＜Opportunities for engagement＞
・Individual interviews and satisfaction surveys
・Establishment of an internal whistleblower hotline
・Participation in board meetings through voting
・Education system with a wide range of options
＜Case Studies＞
Flexible revision of guidelines to accommodate various life events, such as while raising children or living abroad.
Utilized the opinions of all employees in business policies by holding bi-monthly lunch meetings with representatives and setting up meeting bodies to promote connection and unity among employees.
